The PEDIGREE® Brand Knows Love at First Sight Still Exists
A first-of-its-kind partnership with MeetCutesNYC shows how dog adoption is the new version of modern love that can change your life for the better
FRANKLIN, Tenn., - The PEDIGREE® brand, proudly part of the Mars Incorporated family of brands, believes that love at first sight still exists, and you can find it right at your local shelter during the PEDIGREE Adoption Drive from June 7 - June 9. At a time when authentic connections feel fleeting, the brand is out to prove that lasting love can come in many forms besides romance – from fulfilling friendships to the unconditional love of pets. To celebrate the magical moment when people find the perfect shelter dog match, the PEDIGREE brand is taking to the streets of New York City and partnering with the creative crew behind MeetCutesNYC(open in new tab), Aaron Feinberg, Jeremy Bernstein and Victor Lee, to capture and share uplifting meet-cute love stories of people and their dogs who have found love at first sight.
"We're passionate about sharing heartwarming meet-cute stories and have made it our mission to deliver hope and wisdom through the lens of couples from all walks of life," said Feinberg. "We're so excited to partner with the PEDIGREE brand to not only document the love stories of adopted dogs, spotlighting the positive impact on humans and dogs alike, but inspiring people to look for love in unsuspecting places like your local shelter."
In a study by the PEDIGREE brand on pet ownership, 95% of dog owners say the bond they have with their dogs is closer than expected, showing just how impactful these relationships can be.1 To show that there is a lasting match for everyone, the PEDIGREE brand is launching Love at First Sight, a new campaign to highlight that it's possible at your local shelter. Through this campaign, the brand is helping people and dogs find their perfect love story through the PEDIGREE Adoption Drive. Pet parents who adopt a dog at any qualifying shelters or rescues between June 7 – June 9, can submit their adoption receipt through July 10 to be reimbursed by the brand in celebration of finding love at first sight.2 For official rules, visit PEDIGREE.com/adoption-drive(open in new tab).
"The PEDIGREE brand is continuing its long-standing commitment to supporting dog adoptions nationwide in an effort to end pet homelessness," said Jean-Paul Jansen, Senior Vice President, Marketing, Mars Pet Nutrition North America. "In that same study from the brand, the majority of dog owners said their bond with their pup was immediate, which is why we are excited to unlock more opportunities for people and dogs to find their love at first sight experience and understand the lasting impact adoption has for them both."
Across the country, there are more than 8.2 million homeless dogs and 2.3 million of them are in shelters waiting to find loving homes.3 Since its inception in 2008, PEDIGREE Foundation has been helping dogs in need find homes by awarding more than 6,200 grants to shelters across the country, totaling over $12 million which has helped 800,000 dogs.4 The partnership between the PEDIGREE brand and MeetCutesNYC will serve as a new call-to-action for anyone looking for their lasting love story, helping the brand combat the critical need for pet adoption.
PEDIGREE Dog Food is the number one choice for dog parents as they seek a brand they can trust that offers value, convenience and variety. 5 To learn more about the PEDIGREE brand's adoption drive, visit PEDIGREE.com/adoption-drive(open in new tab) or follow the brand on Facebook(open in new tab) and Instagram(open in new tab).
About PEDIGREE Foundation
We believe every dog deserves a loving, forever home. PEDIGREE Foundation is an independent 501(c)(3) non-profit organization working to help end pet homelessness. Nearly 3.1 million dogs end up in shelters and rescues every year, and nearly half never find a home. The foundation was established in 2008 by Mars Petcare, maker of PEDIGREE® food for dogs, to help increase dog adoption rates. We've awarded more than 6,200 grants and more than $12 million to U.S. shelters and rescues that help dogs in need. Since launching our Canadian grant program in 2022, we have provided $200k CAD to local shelters and rescues in need across Canada, as well as $20k CAD in Disaster Relief. At PEDIGREE Foundation, we're working toward a day when all dogs are safe, secure, cared for, fed well and loved. See how you can help at PedigreeFoundation.org(open in new tab).
1 KRC Research conducted an online survey of 2,000 U.S. adults 18 and older between January 27 – February 5, 2023.
2 Offer valid while supplies last; maximum of US $100,000 in adoption reimbursement fees available. Limit one (1) dog adoption reward per household. Reward is reimbursement of qualifying adoption fees up to US $200 maximum. Valid only on qualifying adoption fees (limitations apply) for qualifying adoptions made on June 07–09, 2024, receipts for which must be submitted by July 10, 2024. Upload eligible adoption receipts (incl. adoption date, identity of adoption shelter/rescue and physical location/address, shelter/rescue contact individual and phone number, amount of adoption fee, and identity of dog adopted), and complete the form on https://www.pedigree.com/adoption-drive by 7/10/2024. Must be 18 or older & a U.S. or DC resident. Void where participation prohibited, taxed, or restricted. Full Terms and Conditions, Participation Mechanism and Privacy Policy at https://www.pedigree.com/adoption-drive. This is a national promotion, it concludes at the End date or after $100,000 in Rewards are allocated, whichever comes first. Sponsor is Mars Petcare US, Inc.
3 State of Pet Homelessness Project
4 2023 PEDIGREE Foundation Impact Report
5 Nielsen IQ Retail Measurement. Total US xAOC + Pet Retail. L52W (W/E 4/20/24). $ (000) & EQ Lbs.