PEDIGREE® Every Pup's Superpower Donation Campaign


The PEDIGREE® Every Pup’s Superpower Donation Campaign ("Program") is open to legal residents of the United States and the District of Columbia, 13 years of age and older. Void where prohibited. Program is subject to all applicable federal, state and local laws and regulations. This Program is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or Instagram.

Program Period: Program starts on March 11, 2019 and ends on December 31, 2019, or when the maximum donations (described below) have been reached, whichever is sooner ("Program Period").

How to Participate: During the Program Period, log-in to your Facebook, Twitter or Instagram account and post content that explains why your dog is a superpower dog and why you want to help superpower dogs waiting in shelters and include the hashtag #EveryPupsSuperpower in your post. For every engagement on an eligible post that includes the hashtag, Mars Petcare US, Inc. d/b/a PEDIGREE® Brand ("PEDIGREE®") will donate one (1) bowl of food to dogs in need, up to 500,000 bowls.

Engagements include, but are not limited to: likes, comments, shares, post clicks and video views on Facebook; retweets, favorites, replies, follows, tweets and clicks on Twitter and likes, comments and regrams on Instagram.

Through this Program, PEDIGREE® will help to ensure adoptable dogs have the nutrition they need to stay superpowered while they await their forever home. For more information visit Food donation will be made within ninety (90) days from the end date of the Program Period. Information concerning The PEDIGREE Foundation, including financial, licensing or charitable purpose may be obtained, without cost, by visiting

Post/Engagement Conditions: Posts and engagements may be deemed void and may not trigger the applicable donation if PEDIGREE® determines, in its sole discretion, that a post or engagement (i) is sexually explicit or suggestive; violent or derogatory of any ethnic, racial, gender, religious, professional or age group; (ii) promotes alcohol, illegal drugs, tobacco, or firearms/weapons; promotes any activities that may appear unsafe or dangerous; (iii) is obscene or offensive; (iv) contains defamatory or disparaging remarks about other people or companies; (v) contains materials owned or controlled by others, without permission; (vi) communicates messages inconsistent with the positive images and/or good will to which PEDIGREE® wishes to associate; or (vii) violates any law.

General Conditions: PEDIGREE®, The PEDIGREE Foundation, Facebook, Twitter and Instagram and their respective parent companies, affiliates, subsidiaries and advertising and promotion agencies and (collectively, the "Released Parties") are not responsible for lost, late, incomplete, inaccurate, or delayed engagements, availability or accessibility or miscommunications or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or other errors or problems of any kind. Should any portion of the offer be, in PEDIGREE®’s sole opinion, compromised by non-authorized human intervention or other causes which, in the sole opinion of PEDIGREE®, corrupt or impair the administration, security, fairness or submission of information, PEDIGREE® reserves the right at its sole discretion to terminate the Program. By participating, you agree to be bound by these Terms and Conditions and the decisions of PEDIGREE® which are final and binding.

Disputes: Except where prohibited, participant agrees that: (a) any and all disputes, claims and causes of action arising out of, or connected with, the Program shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Tennessee; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in the Program, and in no event shall participant be entitled to receive attorneys’ fees or other legal costs or expenses; and (c) Participant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, participant’s rights and obligations, or the rights and obligations of PEDIGREE® in connection with the Program, shall be governed by, and construed in accordance with, the laws of the State of Tennessee.

Charitable Organization: The PEDIGREE Foundation, 315 Cool Springs Boulevard, Franklin, TN 37067. Tel: (615) 807-4194.

Provided By: Mars Petcare US, Inc., 315 Cool Springs Boulevard, Franklin, TN 37067.